![]() Subliminal messages may be embedded in an icon, image or briefly flashed at an audience below the level of conscious awareness. Subliminal marketing uses words, images, or sounds in television, commercials, music, and digital media–to boost sales of products and services. After all, it is a business’s job to sell, and subliminal messaging is one way to do it amongst the many. Much of it is simply to make consumers feel a specific way about the product or service being advertised. Is it subtle, for sure! But not all subliminal marketing is meant to be used for less-than-ideal circumstances, like Zack’s antics. Zack adds his own voice in the background music for Kelly to listen to, hoping that she’ll get the message. Recently read this example from Saved By the Bell episode, Zack Morris used subliminal messaging on an audio recording to make his crush, Kelly Kapowski, want to partner with him for an upcoming dance. The goal of subliminal marketing is to make your audience walk away from the ad with a specific message in their mind that they didn’t consciously receive from the ad directly. Subliminal marketing is a form of marketing that uses absolutely intentional messaging, sounds, or visuals to get a specific point across to those viewing the ad. ![]()
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